Design leader specializing in developing and positioning consumer products. I set design strategy and unify stakeholders on high-risk features to drive growth, retain sentiment, and hit goals.
Experience
2023—now
Director, Head of Content Design
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Setting app-level direction and influencing company strategy. Elevated to function lead in 2024. Rollup of 25.
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Leading multidisciplinary teams of product designers, content designers, producers, and illustrators for AI and Growth pillars.
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Driving product concepts for most complex business and user challenges—shipped Meta AI to 2B active users.
2020—2023
Manager, UX Content Design
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Led content design for Growth, Youth, and Business. Rollup of 14.
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Stood up Youth pillar and established operations, eg. functional investment, product reviews, and x-company design reviews.
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Drove UX strategy for parental supervision, meeting regulatory and sentiment goals and earning 750K pairings in first year.
2016—2020
Manager and UX Content Designer
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Led UX workstreams that improved product outcomes—qualityaudits, design diff reviews, and structured content testing.
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Established content in Facebook Design Systems and scaled to team of five, improving usability and UX pattern libraries.
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As individual contributor, led ship of 200+ in-feed units to 2.3B users each, and positively moved company sentiment metric.
2015-2016
Misfit
UX Writer and Designer
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Created brand book for Misfit suite of fitness wearables, including monograms, lockups, and visual and verbal attributes.
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Developed new brand architecture and created system of feature attribute mapping.
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Overhauled site architecture, feature hierarchies, and consumer marketing assets.
Education
2003
Harvard University
BA, Biological Anthropology
2010
Northwestern University
MA, Journalism
Skills
& Expertise
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UX writing
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UX design
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Narrative
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Brand
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Design operations
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Functional leadership
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Executive influence
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Figma
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Claude
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Cursor
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VSCode
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Obsidian